Both Kate and Sarah had been on major labels with their previous
bands. Sarah was singer in Dubstar, indie darlings circa 1995
and Kate in Frazier Chorus, a mid to late eighties act signed
to the very credible 4AD. Surely for them having experienced
the highs and lows of the music business, I wanted to know
what they'd learnt from these previous musical projects?
"I think we've learnt not to get managers." Kate
said very quickly as if almost admitting that they'd been
mistreated somehow before by them.
Something thing that got my attention towards the band earlier
this year was the photography that appeared on their website.
Particularly early on, the site revealed very little about
the band. They didn't state who they were and just referred
to the girls as Client A and Client B. The photos and magazine
ads also promoting the band did their best to hide their faces
and were provocative
and abstract in composition. So why this unconventional visual
"It's kinky basically" she added quickly."
Someone had put up a wallpaper on the website and we just
put that in the magazine. It just creates a bit of a mystique.
Its nothing to do with Mute."
Now with their identities firmly reveiled, they have a strong
following especially online, with an active forum on the Label's
own website. Like in many case this seems to do a lot promotion
for the band without the need for expensive mail outs about
releases, and big ad campaigns etc. The fans get constantly
updated via fellow participants on the site's message boards
about the band's movements. How did Kate feel about this powerful
"We're quite lucky really. The fans out there are really
good, building up a fanbase is the hardest, once youve
got the fans they stick with you" she says happily. >>