'So this is what
it looks like?' I wonder as I find myself sitting in a rather
nice, gold disc adorned office in Fulham belonging to a certain
pop svengali, as our interviewee comes in clutching a coffee.
This Welsh star has already grabbed the attention of the Americans
with her folky vocals and clever hip-hop driven pop melodies,
selling over 200,000 copies of her debut album 'Finally Woken'
stateside. There's a lot hype surrounding Jem and the attention
on her this year will be huge. I begin by asking if the year
ahead made her excited or was she beginning to feel the nerves
"I'm definitely excited," she says without any hesitation.
Jem's abundance of natural energy shows in all her interviews
and this is no exception. I suspect that the caffeine presence
in her drink will add to her existing excitement.
It would be impossible not to have noticed the sudden upsurge
in her profile of late. Strange this may seem considering
that her debut album was released in America a year ago. Now
it's the turn of the UK to take note and shift some units.
The first single, 'They' is a week away from being released
and there's lots of promoting to be done which all adds up
to a lot of travelling back and forth for Jem from her home
in L.A. I couldn't help but wonder, did she save her air miles
like a good frequent traveller should? "Do you know what? I was
thinking about that yesterday!" She answers with an element
of surprise. "I was having air miles but I've just signed
to an independent in America since January so I don't know
whose booking my flights now. That's a really good point,
I have to write it down. Do you have a biro?" A gold
pen is produced, it's not a biro as such but it does the job
as Jem writes herself a note on the back of her hand.