"You know what? Ultimately it's absolutely everything, all the ingredients. But the reality is that I only know that coz I start thinking, 'Shit, it's the beats,' because I was so involved with all the production. I was so anal about the beats. Even with particular snare beats I was like 'No, that sounds awful.' I mean you can take a song anywhere. You can make it anything. The thing is I might think, 'Wow, if you have the wrong snare sounds then that will affect the track and then you go, well what about the bass line?' That's not even before you have the melody and the lyrics which are key as well. So it's crazy y'know? I've always loved hip-hop and dance, I always wanted heavy beats. But I don't think you can pinpoint it, it's weird. I think the most important part to me would be the melody but again what if you have a melody but shit lyrics with a horrible snare drum? Oh 80's snare drums just disgust me!"

Jem spent a number of years in Brighton studying for her law degree. At this time, Jem was also helping DJ Adam Freeland run breaks label Marine Parade, successfully promoting DJ's and festivals. So did Brighton have any special qualities for her that affected her music or was it that there was simply, something in the water?

"The thing was that I knew before I was in Brighton that I would do it. When I was a kid I knew I'd be a singer. When I ended up in Brighton I think it was the perfect place to be musically, but just life wise, forget my singing, the life experience I had there is more important. In terms of running the label, organizing the festivals and the record label was such an amazing thing to do. I think those years were important, it wasn't so much what affect Brighton had on my music but for me it was just a huge time of growth. I actually went to work for the Big Beat Boutique (a Skint Records club night) and I literally started the week Fatboy Slim had a number one. It was mad because we were in the same offices as Skint, so it was really crazy as we were thrown into a really fun time. It was definitely at a time when Brighton was at this sort of peek. It was just a lovely place with loads of dance music and maybe it added to that thing of, 'Yeah you can do it?' >>